TMT Annual CFO Survey

The latest annual technology, media and telecoms (TMT) survey has identified New Product Development as a key growth strategy.

Trajectory and Research Now conducted a piece of research in late 2010 on behalf of BDO, asking senior finance executives to assess their future growth strategies and examine how this growth is to be achieved.  In particular, the TMT team wanted to understand the extent to which innovation and new product development would feature in growth plans.

There certainly is renewed optimism right across the sector: TMT businesses are confident about their future growth prospects with over 75% of respondents confident they will meet their 3 year growth targets. This confidence is particularly evident in the technology sector.

From acquisition to NPD

Interestingly, there has been a significant change in how TMT businesses plan to grow.  In 2007, inorganic growth was the preferred route to expansion. Today, expanding existing product lines is the preferred method.

Pace of technology is a real threat

CFOs are still cautious and recognise there is still an uphill climb.  Whilst all industries are experiencing change, the speed of innovation within the technology sector can present significant challenges to TMT businesses

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