The British Chambers of Commerce (BCC) has called on the coalition to deliver additional financial support to the nation's retailers.
Indeed, the British Retail Consortium recently argued that the recent positive dips in the rates of inflation are down to the work of hard-pressed businesses on the high street.
Chief economist for the BCC David Kern underlined the fact that the slight increase in retail sales for June was not as high as expected - particularly coming off the back of a very strong May performance.
He acknowledged that the recent spell of unseasonably bad weather had a negative impact that could not have been prepared for, but urged the government to implement more policies that will bolster the weak rate of overall growth.
"To enable businesses to create jobs and drive growth, we also need more forceful deregulation and moves towards creating a state-backed business bank," Mr Kern commented.